Dark & Lovely Fade Resist Hair Colour – Luminous Blonde #396

Ready to go bright and bold? Dark & Lovely Fade Resist – Luminous Blonde #396 is the lightest, most radiant blonde in the Fade Resist collection. Specially designed for women of colour, this high-lift formula combines permanent colour with a powerful lightener to help you achieve brilliant blonde tones without brassiness.

The kit includes a unique High Lift Booster, Nourishing Conditioner, and Hair Lightener, all infused with Argan Oil and Vitamin E to maintain hair health while lifting colour. Get up to 8 weeks of fade-resistant shine and full grey coverage with salon-quality results — at home.