Dark & Lovely Fade Resist Hair Colour – Vivacious Red #394

Make a fiery statement with Dark & Lovely Fade Resist – Vivacious Red #394.

A bold, attention-grabbing red designed for deeper skin tones. Whether you're ready for a full transformation or just want to spice things up, this shade delivers radiant colour that pops while treating your hair with the care it deserves.

With up to 8 weeks of fade resistance, 100% grey coverage, and a post-colour conditioner enriched with Argan Oil and Vitamin E, this colour kit keeps your strands healthy, hydrated, and full of life.